NYC Mental Health Awareness
poster design // variations // flyers
Concept of a campaign designed by New York City’s Health Department aimed at increasing awareness about Alzheimer’s disease as well as to put emphasis on the need to educate audiences on mental health disorders. Alzheimer’s disease was illustrated using abstract shapes. As a progressive disease that deteriorates the mind, the idea behind the posters was to showcase the fragmentation of the mind and the blurred notion of reality.
